Why The Red Works?

We believe our strength not only lies in the work we have produced but in the level of service we offer our clients. With The Red Works you are dealing with an agency that takes great pride and care in its work.

Process  

We take great interest in listening to and understanding our clients businesses and their objectives; after all, to understand is to appreciate.

Once we have established a firm outline of your business and its background, we will analyse the project brief and identify and prioritise all the objectives and requirements to be realised.

We will then progress to an assessment of format, constraints and opportunities available for the briefs particular media framework. For example if creating an advertisement for print, what size, resolution, colour system, type of paper, what type of publication, target audience, whereabouts the ad will appear in the publication and what type of file will the publications pre-press require would all (along with many other issues) be addressed.

Once these two stages have been completed, branding and design guidelines will be considered and at this stage initial outline drafts will be created showing brand logo placement, colour swatches etc.

Creative design can then begin, with many different approaches and ideas explored. Many options can be developed side by side and at this point we show our clients our progress and ask for initial feedback.

Work will then continue and the strongest ideas and direction will be focused on and developed further. Additional reviews and development will take place as required until finished artwork is ready to be signed off.

At all stages of development we like to keep our clients in the loop as much as possible, and our process is adaptable dependent on the project undertaken, Web sites, E-commerce, Intranets etc need testing with users and technology alike and usually this type of work can be developed in a password protected online location, empowering our clients to review as they choose.